In 2006, this project began in response to severe human-carnivore conflict, particularly due to livestock losses blamed on leopards. Retaliatory killings and harmful control methods, such as gin-traps, snares, poisons, and shooting, led to predator population declines. Recognizing a lack of data on leopard populations, habitat use, and their actual impact on livestock farming, the project initially focused on rescuing trapped animals and advocating for ethical wildlife treatment.

Over time, the project expanded to become a voice for ethical care issues in the wildlife and agriculture industries and a forerunner in promoting conservation actions in production landscapes. It evolved into a major conservation initiative emphasizing research, education, advocacy and collaboration with farmers to promote coexistence. Its evidence-based approach now drives policy advocacy and conservation actions in the Southern Cape region, including habitat expansion and market-based incentives like Fair Game, aiming to align land use with biodiversity preservation.

OBJECTIVES

• Rescue, collaring and release of leopards.
• Advocacy to ban gin-traps, leg-hold traps, snares, hunting dogs and poison.
• Research into leopard ecology and management at landscape level.
• Increasing wildlife-friendly habitat by instituting ethical and ecologically acceptable management methodologies on participating farms. 
• Market mechanism called Fair Game™ and consumer awareness for the public to make a difference.
• Education efforts aimed at landowners, the public, scholars regarding environment.